I believe that most clubs are social in nature.
When I organized GOLUM, I formed it chiefly to help draw out like-minded individuals in my community. I assumed that some of them knew more than I did about a particular subject of interest - Linux - and I thought that by providing a group I could meet them, facilitate an exchange of ideas, and teach myself and others a few new tricks. The Linux part was useful - it gave the group a common purpose - but I really expected a much broader benefit. I'm happy to say that I was right in that regard, as GOLUM members are diverse, bright and eclectic. Some of the members have had a tremendous impact on my life.
Now, I started caching because I thought the idea of a high-tech treasure hunt was cool - and it is. The very idea that orbiting satellites are providing real-time location information to a tiny, handheld radio is wonderful. Geocaching searches have taken me to obscure, interesting, dangerous, even beautiful places that I likely would never had seen. Still, at the end of the day I prefer caching with a friend to caching alone, and I think that talking about caching with other cachers is an important part of the game. I hope, though, that caching extends beyond that, in truly useful ways. I'm a believer in CITO for that reason: I think it extends geocaching to the surround community is a socially beneficial way. The caching crowd is another social/business network, but most of the cachers that I actually know go beyond trying to assess "who's who" or "who can do what for me." Yes, some of the sharing is superficial, but some of it is real, not for all, but for those who seek it.
So, what do I want out of a geocaching group? I want a chance for these sorts of interactions to occur. Real life bleeds into hobbies. Groups are a good way to take advantage of that.
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